Key Ingredients & Benefits

The serum is formulated with highly concentrated natural and active brightening agents.

• 68% Rice Bran Water:
  Traditionally known as "Migamsu" in the Joseon Dynasty, it is rich in
  amino acids and minerals that hydrate dry skin and promote a luminous,
  healthy-looking complexion.
• 2% Alpha-Arbutin: A potent brightening agent that is reportedly 10 times more effective
  than regular Beta-Arbutin. It works by inhibiting tyrosinase, the
  enzyme responsible for melanin production, to help fade acne scars and
  sun spots.
• Niacinamide & Panthenol: These support the skin barrier, improve texture, and provide anti-inflammatory benefits to soothe sensitive skin.
• Grain Extracts: Includes soybean, barley, and sesame seeds which provide antioxidant protection and nourishment. 

Usage & ApplicationFor best results, this serum should be applied consistently as part of a daily routine.

1. Preparation: Cleanse your face and apply a toner.
2. Application: Apply 2–3 drops onto the face and neck.
3. Absorption: Gently pat the serum into the skin until fully absorbed; it has a watery, non-greasy texture that sinks in quickly.
4. Routine Placement:
   It can be used both morning and evening, though the manufacturer
   recommends evening use as alpha-arbutin can be sensitive to light and
   heat. If used in the morning, always follow with sunscreen. 

Comparison: Glow vs. Glow DeepBeauty of Joseon offers two "Glow" serums with different primary targets:

• Glow Serum (Propolis + Niacinamide): Best for oily and acne-prone skin; it focuses on controlling sebum, reducing pore appearance, and calming active breakouts.
• Glow Deep Serum (Rice + Alpha-Arbutin): Best for pigmentation and dullness; it specifically targets fading dark spot