Key Benefits: & IngredientsThe
serum is designed for morning use, absorbs quickly without a greasy feeling, and serves as an excellent primer under moisturizer, sunscreen, or makeup.

• Intense Hydration:
  Features a complex of eight different hyaluronan molecules (including Hyaluronic Acid and Sodium Hyaluronate) that penetrate different skin layers to attract and retain moisture, which helps reduce dryness, flaking, and the appearance of fine lines.
• Brightening & Protection: Contains Ascorbic Acid (Vitamin C),
  a potent antioxidant that helps protect the skin from free radicals, brighten the complexion, even out skin tone, and support collagen production for firmer skin.
• Skin Suitability:
  The formula is certified EVE Vegan, uses natural and sustainable ingredients, and is described as suitable for all skin types, including sensitive skin. 

User Reviews Overall, user feedback is highly positive, with many reviewers praising the product's texture and effectiveness.

• Reviewers frequently describe the serum as a "gel cream" consistency that is lightweight and quickly absorbed.
• Users mention it leaves the skin with a "nice glow and bounce" and makes the face feel soft and hydrated.
• Many customers, including those with mature skin, have repurchased the product multiple times, finding it very effective for adding elasticity and moisture without a strong smell. 
• How to use : To use the OOTD Intensive Moisture Face Serum A.M, apply a small, pearl-sized amount to clean skin in the morning, gently massaging it into the face, neck, and chest until fully absorbed.Step-by-Step InstructionsFollow these steps for the optimal application of the serum as part of your morning skincare routine:

1. Cleanse: Wash your face and neck with a gentle cleanser suitable for your skin type to remove impurities and prepare the skin for absorption. Pat skin gently with a towel, leaving it slightly damp for better product penetration.
2. Tone (Optional): If you use a toner, apply it after cleansing to balance your skin's pH and sweep away any residual dirt or oil.
3. Apply Serum: Squeeze a pearl-sized amount (about 1-2 drops) of the OOTD Intensive Moisture Face Serum A.M onto your fingertips.
4. Massage In: Gently massage the serum into your face, neck, and chest using circular, upward strokes. You can also pat it lightly for better absorption. Avoid the eye area.Wait:
   Allow the serum to absorb completely for 1-2 minutes before proceeding to the next steps. If the product feels sticky, you are using too much.
5. Moisturize & Protect:
   Follow with your usual moisturizer and then a broad-spectrum sunscreen (SPF 30+) as the final step in your morning routine. The serum can also act as a primer under makeup.